In 1935, Sir William Lyons, founder of the famous Jaguar car brand, produced his first model. His ambition was to build cars with a unique character, both in terms of performance and beauty.
Since its first creation, the brand has maintained its high standards by producing cars that are agile yet powerful, elegant yet seductive, technological yet instinctive.
Now the company is proud to promote automotive excellence in the UK and around the world.
However, the company has not stopped there, as it is also the source of many luxury eyewear products that are also sold worldwide and appreciated for their chic and sporty lines.